*timeline of a big purchase*
*first time marker*
decision to look into new purchase
*period between first and second time markers*
research period
*a man is shown thinking about what to buy*
*second time marker*
decide on an exact model
*a man is shown picking the one he wants*
*period between second and third time markers*
deal searching period
*third time marker*
make the purchase
*man is shown with a bag of money buying the item*
*period between third and forth time markers*
excitement period/continued deal searching period
*forth time marker*
find a better deal
*man is standing next to a sign that says $-- *
*period between forth and fifth time marker*
period of regret
*fifth time marker*
accept the fact that there will always be a better deal eventually
*after the fifth time marker*
period of acceptance
